{"id":36,"date":"2025-12-19T15:52:07","date_gmt":"2025-12-19T15:52:07","guid":{"rendered":"https:\/\/bisigortayap.com\/index.php\/2025\/12\/19\/hello-world-3\/"},"modified":"2025-12-21T16:34:17","modified_gmt":"2025-12-21T16:34:17","slug":"hello-world-3","status":"publish","type":"post","link":"https:\/\/bisigortayap.com\/index.php\/2025\/12\/19\/hello-world-3\/","title":{"rendered":"1) T\u00fcrkiye Sigorta Sekt\u00f6r\u00fcnde 2025 Performans\u0131 ve Beklentiler"},"content":{"rendered":"<p data-start=\"273\" data-end=\"1003\">T\u00fcrkiye Sigorta sekt\u00f6r\u00fcnde 2025 y\u0131l\u0131 bir \u00f6nceki y\u0131la g\u00f6re g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme g\u00f6steriyor. KPMG\u2019nin 2025 \u201cSigorta Sekt\u00f6rel Bak\u0131\u015f\u201d raporuna g\u00f6re sekt\u00f6rde br\u00fct prim \u00fcretimi 2024\u2019te y\u00fczde 73 art\u0131\u015fla 838,5 milyar TL\u2019ye ula\u015ft\u0131 ve <strong data-start=\"494\" data-end=\"568\">2025 y\u0131l\u0131 itibar\u0131yla toplam hacmin 1,2 trilyon TL\u2019yi a\u015fmas\u0131 bekleniyor<\/strong>. Ya\u015fam sigortas\u0131 ile hayat d\u0131\u015f\u0131 sigortalar her iki grupta da \u00e7ift haneli oranlarda b\u00fcy\u00fcme g\u00f6sterdi ve sekt\u00f6r\u00fcn toplam k\u00e2r\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131. Bu geli\u015fim, sigorta \u015firketlerinin \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131rmas\u0131, dijitalle\u015fme yat\u0131r\u0131mlar\u0131n\u0131 g\u00fc\u00e7lendirmesi ve m\u00fc\u015fteri taban\u0131n\u0131 geni\u015fletme \u00e7abalar\u0131yla paralel ilerliyor. 2025, sigortac\u0131l\u0131k i\u00e7in hem hacim hem de k\u00e2rl\u0131l\u0131k a\u00e7\u0131s\u0131ndan kritik bir d\u00f6nem oldu. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.ekonomim.com\/ekonomi\/sigorta-sektoru-bu-yil-12-trilyon-tlyi-asacak-haberi-838807?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Ekonomim<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<h3 data-start=\"1005\" data-end=\"1026\"><strong data-start=\"1009\" data-end=\"1026\">Ana Ba\u015fl\u0131klar<\/strong><\/h3>\n<ul data-start=\"1027\" data-end=\"1259\">\n<li data-start=\"1027\" data-end=\"1090\">\n<p data-start=\"1029\" data-end=\"1090\">T\u00fcrkiye sigorta sekt\u00f6r\u00fc %70+ prim \u00fcretimi art\u0131\u015f\u0131yla b\u00fcy\u00fcyor<\/p>\n<\/li>\n<li data-start=\"1091\" data-end=\"1132\">\n<p data-start=\"1093\" data-end=\"1132\">Sekt\u00f6r hacmi 1,2 trilyon TL\u2019yi a\u015facak<\/p>\n<\/li>\n<li data-start=\"1133\" data-end=\"1190\">\n<p data-start=\"1135\" data-end=\"1190\">Ya\u015fam ve genel sigortalar \u00e7ift haneli b\u00fcy\u00fcme g\u00f6sterdi<\/p>\n<\/li>\n<li data-start=\"1191\" data-end=\"1259\">\n<p data-start=\"1193\" data-end=\"1259\">Dijitalle\u015fme ve \u00fcr\u00fcn \u00e7e\u015fitlendirme stratejileri \u00f6nemli rol oynuyor<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1261\" data-end=\"1264\" \/>\n<h2 data-start=\"1266\" data-end=\"1325\"><strong data-start=\"1269\" data-end=\"1325\">2) 2025 K\u00fcresel Sigortac\u0131l\u0131k Risk Y\u00f6netimi Trendleri<\/strong><\/h2>\n<p data-start=\"1327\" data-end=\"2083\">2025 y\u0131l\u0131 itibar\u0131yla k\u00fcresel sigorta y\u00f6neticileri i\u00e7in risk y\u00f6netimi g\u00fcndemi \u00f6nemli de\u011fi\u015fimler i\u00e7eriyor. EY ile Uluslararas\u0131 Finans Enstit\u00fcs\u00fc (IIF) i\u015f birli\u011finde yay\u0131mlanan K\u00fcresel Sigorta Risk Y\u00f6netimi Ara\u015ft\u0131rmas\u0131na g\u00f6re <strong data-start=\"1549\" data-end=\"1624\">siber g\u00fcvenlik riski sigortac\u0131l\u0131kta en \u00f6nemli tehdit olarak \u00f6ne \u00e7\u0131k\u0131yor<\/strong> ve \u00f6nceki y\u0131la g\u00f6re risk alg\u0131s\u0131 ciddi \u015fekilde y\u00fckseldi. Siber g\u00fcvenlik riskini %66 oran\u0131nda ilk s\u0131raya ta\u015f\u0131yan y\u00f6neticiler, ard\u0131ndan \u00fc\u00e7\u00fcnc\u00fc taraf riskler ve uyum\/reg\u00fclasyon risklerini takip ediyor. Ayr\u0131ca sigorta \u015firketleri risk stratejilerini, ekonomik \u00f6ng\u00f6r\u00fclemezli\u011fe kar\u015f\u0131 dayan\u0131kl\u0131l\u0131k art\u0131racak \u015fekilde g\u00fcncelliyor; siber g\u00fcvenlik, politika de\u011ferlendirme, yat\u0131r\u0131m portf\u00f6y\u00fc \u00e7e\u015fitlendirme gibi alanlara odaklan\u0131yorlar. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.ey.com\/tr_tr\/newsroom\/2025\/8\/ey-iif-kuresel-sigortacilik-risk-yonetimi-arastirmasi-2025-yayimlandi?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">EY<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<h3 data-start=\"2085\" data-end=\"2111\"><strong data-start=\"2089\" data-end=\"2111\">\u00d6ne \u00c7\u0131kan Noktalar<\/strong><\/h3>\n<ul data-start=\"2112\" data-end=\"2359\">\n<li data-start=\"2112\" data-end=\"2162\">\n<p data-start=\"2114\" data-end=\"2162\">Siber g\u00fcvenlik sekt\u00f6r\u00fcn en \u00f6nemli risk kayna\u011f\u0131<\/p>\n<\/li>\n<li data-start=\"2163\" data-end=\"2217\">\n<p data-start=\"2165\" data-end=\"2217\">Reg\u00fclasyon ve \u00fc\u00e7\u00fcnc\u00fc taraf riskleri dikkat \u00e7ekiyor<\/p>\n<\/li>\n<li data-start=\"2218\" data-end=\"2291\">\n<p data-start=\"2220\" data-end=\"2291\">Y\u00f6netim kurullar\u0131 ve risk y\u00f6neticileri karar s\u00fcre\u00e7lerinde daha uyumlu<\/p>\n<\/li>\n<li data-start=\"2292\" data-end=\"2359\">\n<p data-start=\"2294\" data-end=\"2359\">Ekonomik belirsizlik, risk stratejilerini yeniden \u015fekillendiriyor<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2361\" data-end=\"2364\" \/>\n<h2 data-start=\"2366\" data-end=\"2433\"><strong data-start=\"2369\" data-end=\"2433\">3) Sigorta Sekt\u00f6r\u00fcnde Dijitalle\u015fme ve Yenilik\u00e7i Teknolojiler<\/strong><\/h2>\n<p data-start=\"2435\" data-end=\"3132\">2025\u2019te sigortac\u0131l\u0131k sadece finansal b\u00fcy\u00fcmeyle de\u011fil, ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcmle de g\u00fcndemde. 4. Uluslararas\u0131 Sigorta Zirvesi\u2019nde dijitalle\u015fmenin sekt\u00f6rdeki rol\u00fc \u00f6ne \u00e7\u0131kar\u0131ld\u0131. Kat\u0131l\u0131mc\u0131lar, <strong data-start=\"2622\" data-end=\"2782\">yapay zeka, geli\u015fmi\u015f veri analizleri, otomasyon ve dijital m\u00fc\u015fteri deneyimlerini geli\u015ftiren teknolojilerin sigortac\u0131l\u0131k i\u015f modellerini yeniden tan\u0131mlad\u0131\u011f\u0131n\u0131<\/strong> tart\u0131\u015ft\u0131. Bu ba\u011flamda teknoloji yat\u0131r\u0131mlar\u0131, yaln\u0131zca operasyonel verimlili\u011fi art\u0131rmakla kalmay\u0131p ayn\u0131 zamanda risk y\u00f6netimi s\u00fcre\u00e7lerini de g\u00fc\u00e7lendiriyor. Sigorta \u015firketleri, dijital ara\u00e7lar\u0131 kullanarak poli\u00e7e s\u00fcre\u00e7lerini h\u0131zland\u0131r\u0131yor, m\u00fc\u015fteri memnuniyetini art\u0131r\u0131yor ve gelece\u011fe y\u00f6nelik esneklik kazan\u0131yorlar. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.aa.com.tr\/tr\/ekonomi\/4-uluslararasi-sigorta-zirvesinde-sigortaciligin-dijital-gelecegi-konusuldu\/3702419?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Anadolu Ajans\u0131<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<h3 data-start=\"3134\" data-end=\"3179\"><strong data-start=\"3138\" data-end=\"3179\">Ba\u015fl\u0131ca Teknoloji ve Dijital Trendler<\/strong><\/h3>\n<ul data-start=\"3180\" data-end=\"3467\">\n<li data-start=\"3180\" data-end=\"3247\">\n<p data-start=\"3182\" data-end=\"3247\">Yapay zeka sigorta s\u00fcre\u00e7lerinde daha yo\u011fun kullan\u0131lmaya ba\u015flad\u0131<\/p>\n<\/li>\n<li data-start=\"3248\" data-end=\"3318\">\n<p data-start=\"3250\" data-end=\"3318\">Dijitalle\u015fme ile m\u00fc\u015fteri deneyimi ve operasyon verimlili\u011fi art\u0131yor<\/p>\n<\/li>\n<li data-start=\"3319\" data-end=\"3399\">\n<p data-start=\"3321\" data-end=\"3399\">Veri analiti\u011fi ve otomasyon risk de\u011ferlendirmesini daha h\u0131zl\u0131 hale getiriyor<\/p>\n<\/li>\n<li data-start=\"3400\" data-end=\"3467\">\n<p data-start=\"3402\" data-end=\"3467\">Sigortac\u0131l\u0131k i\u015f modelleri teknoloji odakl\u0131 d\u00f6n\u00fc\u015f\u00fcme uyum sa\u011fl\u0131yor<\/p>\n<\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Sigorta sekt\u00f6r\u00fcnde 2025 y\u0131l\u0131 bir \u00f6nceki y\u0131la g\u00f6re g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme g\u00f6steriyor. KPMG\u2019nin 2025 \u201cSigorta Sekt\u00f6rel Bak\u0131\u015f\u201d raporuna g\u00f6re sekt\u00f6rde br\u00fct prim \u00fcretimi 2024\u2019te y\u00fczde 73 art\u0131\u015fla 838,5 milyar TL\u2019ye ula\u015ft\u0131 ve 2025 y\u0131l\u0131 itibar\u0131yla toplam hacmin 1,2 trilyon TL\u2019yi a\u015fmas\u0131 bekleniyor. Ya\u015fam sigortas\u0131 ile hayat d\u0131\u015f\u0131 sigortalar her iki grupta da \u00e7ift haneli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":1,"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/posts\/36\/revisions\/215"}],"wp:attachment":[{"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bisigortayap.com\/index.php\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}